Soheil Ghili
Soheil Ghili is an assistant professor at Yale School of Management (SOM). At SOM, Soheil teaches Pricing Strategy to MBA students and advises Ph.D. students in the field of quantitative marketing. Though his class is designated as a graduate level course, often students from Yale College, especially those majoring in Economics, enroll in the class. Another aspect of Soheil’s job at SOM is conducting research. Like his teaching, Soheil’s research is focused on pricing. He combines tools from Microeconomics and Game Theory with those from Econometrics and Statistics to help firms address complex pricing questions, leading to higher profitability on the one hand, and improve consumer and social “welfare” on the other.
Before joining Yale, Soheil lived in Evanston Illinois where he got his Ph.D. in Economics and Strategy from Northwestern University’s Kellogg School of Management. And before that, he lived and studied in Iran where he earned a B.S. in Electrical Engineering and an MBA.
Soheil is an amateur biker, runner, and piano player. He listens to music from around the world and loves animals!
Gena Lai
Gena Lai (MC ’95) started off on a pre-med track but, like many Yalies, didn’t stay. She was enticed into a B.A. in English literature instead, indulging in her introverted tendencies by holing up and reading novels. Her favorites at the time were those authored by women in the 19th and 20th centuries.
After graduating from Yale, Gena learned how to extrovert by working at the Yale Investments Office as a financial analyst. Wondering what being a teacher would be like, she left to teach at a private school in Brooklyn. Feeling curious again, she then earned a law degree and practiced corporate law in Manhattan. In 2004, Gena moved to the Washington, DC area to serve at the U.S. Securities and Exchange Commission in various legal and policy roles, including as Counsel to Commissioner Troy A. Paredes, (YLS ’96) and Assistant Director in the Division of Trading and Markets.
In 2019, Gena’s career brought her back to Yale, this time the Office of Development. She is currently Senior Director of Complex Gift Management, leading a team that performs legal and financial due diligence on, brings in, and manages a portfolio of planned and non-cash gifts to Yale, including charitable gift annuities, charitable remainder trusts, private equity, hedge funds, real estate, intellectual property, etc.
Gena practices Shotokan Karate, in which she has earned a 4th degree black belt, as well as Tai Chi Chuan on the side. To relax, she meditates and watches C-dramas. Gena is mother to beloved twin daughters Ella and Amelia and wife to another Morsel, Bert Tzeng ’94, whom she first fell in love with at Morse.
