Profession and title:
Professor of Marketing at the Yale School of Management
Interests:
Jiwoong enjoys traveling and immersing himself in new cultures and experiences. He is passionate about discovering new foods and considers himself a dedicated foodie, always on the lookout for exciting culinary adventures and hidden dining spots. Whether exploring a bustling city market or sampling local delicacies, Jiwoong loves to embrace the flavors and traditions of each place he visits.
Brief biography:
Jiwoong Shin is a Professor of Marketing at the Yale School of Management, holding a Ph.D. in Management Science from MIT and both an MS and BS from Seoul National University in Korea. A distinguished scholar in marketing strategy, Jiwoong’s research leverages applied economic theory to explore various marketing phenomena, including digital innovation and strategy. His award-winning work has significantly enhanced our understanding of strategic decisions in advertising, targeting, pricing, and Customer Relationship Management (CRM).
Jiwoong has twice received the prestigious John D. C. Little Best Paper Award (2010, 2011) for outstanding contributions to marketing research published in Marketing Science and Management Science. In 2020, he was a finalist for the ISMS Long-term Impact Award, highlighting his lasting contributions to the field. Recognized as a potential leader in marketing academia, he was named an MSI (Marketing Science Institute) Young Scholar in 2011 and later honored as an MSI Scholar in 2018 for his mid-career achievements.
In 2021, Jiwoong was appointed Vice President of the INFORMS Marketing Science Society. He also received the “Inspiring Yale Award” in 2020, recognizing his outstanding teaching contributions. Outside of academia, Jiwoong is an avid traveler and loves experiencing new cultures and adventures. A true foodie at heart, he delights in exploring diverse cuisines and discovering hidden culinary gems. Jiwoong is enthusiastic about engaging with Morse College students and looks forward to sharing his passion for both business and the joys of exploring the world.
Areas for involvement with Morse students:
Academic advising for first-year students
Advising and mentoring for upperclassmen
Email Address: